WRTA 2011

Read full story at:

http://www.travelpulse.com/world-religious-travel-association-files-for-bankruptcy-protection.html

February 07, 2011

WRTA’s mission was to shine a spotlight on the religious travel market, make the travel industry aware of a large and powerful market that was not clearly recognized, and help provide a focal point through which the market could grow. Wright told Travel Pulse that he believes the association did succeed in establishing faith-based tourism as a key pillar of the travel industry.

Incorporated in November 2006, WRTA established itself as a recognized voice for the 300 million-traveler-a-year religious tourism and hospitality market. WRTA hosted three World Religious Travel Expos attracting organizations and professionals from more than 30 countries on six continents. The association’s members and partners included travel agents, tour operators, travel wholesalers, ground/incoming operators, cruise lines, destinations, suppliers, trade associations, religious organizations, and group planners.

Article on Religious Tourism by Travel Market Report

November 15, 2010
Faith-Based, Religious Travel Strong and Growing
Website link: http://www.travelmarketreport.com/leisure?articleID=4545&LP=1
By Dori Saltzman, Travel Market Report

WRTA Debuts Special Offer for World Religious Travel Expo: “Bring Agent/Planner, Both Go For Free”

LEXINGTON, Ky.– The World Religious Travel Association (WRTA) announced its “Bring an Agent/Planner, Both Go for Free” campaign for its upcoming Expo. Travel agents seeking new sources of revenues and clientele, while being mindful of their budgets, can bring a fellow travel agent professional or group planner, such as a religious leader or travel ministry organizer, to the November 13-16 World Religious Travel Expo in Montreal. Both will receive complimentary registration; regular admission for a travel agent or planner is $35.

“We are very excited to roll out this new special offer for Expo buyers and attendees,” said Kevin J. Wright, WRTA president. “The promotional campaign is in response to hearing from many travel agents and planners that finances are their top concern. If we can somehow help alleviate this challenge for them, they’ll then be able to successfully attend the upcoming World Religious Travel Expo.”

Wright views the program as a win-win arrangement. “If a travel agent brings another travel agent or planner, not only do they both go for free, but it also helps WRTA and our Expo by increasing the overall number of qualified attendees for sellers,” Wright said. “Everybody wins in this scenario.”

To take advantage of the special offer by WRTA and the World Religious Travel Expo, the following criteria must be met:
• A sponsoring travel agent must contact WRTA staff and provide registration information for the travel agent(s) or planner(s) he or she wishes to bring to the Expo.
• The travel agents and planners who are accompanying the sponsoring travel agent will be contacted by WRTA to verify their contact information and affiliation with the sponsoring travel agent.
• Once the sponsoring and contact information of all parties is verified by WRTA staff, the registrations will be processed (and Expo registration fees waived).
• The “Bring an Agent/Planner, Both Go For Free” offer is valid ONLY through the pre-registration period, ending on Friday, November 5, 2010. The offer is not valid after November 5, 2010, or on-site in Montreal.

The World Religious Travel Expo is the world’s pre-eminent faith tourism marketplace gathering, with hundreds of professionals and tourism organizations from more than 30 countries in attendance. November’s Expo will be held in conjunction with the NTA Convention for the second consecutive year, providing a combined gathering of 2,000-plus travel professionals and tourism organizations. Through this collaboration with NTA, the leading association for travel professionals, both associations can offer its members opportunities for education, business expansion and networking, along with access to new markets.

For more information about the special offer, contact the World Religious Travel Association by phone at 888.255.WRTA (9782) or +1.859.219.3529 or by e-mail at headquarters(at)WRTAreligioustravel.com. For more information about the WRTA Expo, visit http://www.wrtaexpo.com/. You can also find WRTA and the World Religious Travel Expo on Facebook.

The World Religious Travel Association is the leading global network for the $18 billion faith tourism industry. WRTA's primary purpose is to guide, enrich and expand religious travel and hospitality around the globe. WRTA membership includes travel agents, tour operators, tourism boards, attractions, accommodations, suppliers, media and other organizations involved in tourism. For more information visit http://www.wrtareligioustravel.com/ or http://www.wrtaexpo.com/.

SPECIAL EXPO OFFER: BRING AN AGENT OR PLANNER; BOTH GO FOR FREE!!!

HURRY!!!

Pre-register for the World Religious Travel Expo by October 27 and bring a fellow travel agent or travel planner - AND you both get a FREE registration!

To register or for more info, visit www.WRTAexpo.com or call 859-219-3529.

Wright’s Interview on CTV News Channel Regarding Brother Andre's Canonization as Canadian Saint

Here's the link to the article featuring my interview on CTV News Channel (Canada):
Read full story here: http://ottawa.ctv.ca/servlet/an/local/CTVNews/20101017/brother-andre-canonized-101017/20101017/?hub=OttawaHome

Selections of article:
His elevation to sainthood will carry some worldly benefits for St. Andre's hometown, according to Kevin Wright, the president of the U.S.-based world religious travel association.

"When an individual is declared a saint, their shrines attract significant numbers of visitors," Wright told CTV News Channel. "And we're going to see that in Montreal."

He said that while the oratory that St. Andre founded is not as big a draw as sites like the French shrine at Lourdes, it already attracts an estimated one million pilgrims a year.

And Wright said that St. Andre's sanctification will only boost those numbers.

"Over the next couple of years we could see that double and get up to three, four or even five million people. And that's incredible."

Prime Minister Stephen Harper said in a statement that the newly canonized St. Andre was "a great Canadian."

"Brother Andre's canonization is an important inspiration to us all, and the Oratory will continue to serve as a central landmark of spiritual strength and faith for Quebecers and all Canadians."

"Brother Andre's canonization is an important inspiration to us all, and the Oratory will continue to serve as a central landmark of spiritual strength and faith for Quebecers and all Canadians."

WRTA President to Appear on CTV News Channel Sunday

As part of the media attention garnered by Brother André’s canonization by Pope Benedict this weekend, WRTA President Kevin J. Wright will be interviewed on CTV News Channel Sunday about how this great event and the upcoming World Religious Travel Expo will boost faith-based tourism in Montréal.

CTV News Channel: http://www.ctv.ca/newschannel/

CBS Newsmaker to Open Co-Located WRTA/NTA Event

Steve Hartman, correspondent for The CBS Evening News with Katie Couric ("Assignment America"), will open the co-located World Religious Travel Expo and NTA Convention in Montreal at the Opening Ceremony on Sunday, Nov. 14. Hartman is best known for his series of news reports, "Everybody in the World Has a Story," which have earned him several major journalism awards, including an Emmy, a Columbia Journalism DuPont award, and four Edward R. Murrow awards.

Full Article
http://www.ntaonline.com/articles/index.cfm?action=view&articleID=2147§ionID=32

Canonization will boost Montreal tourism

Read full story at
http://www.metronews.ca/calgary/life/article/653171--canonization-will-boost-montreal-tourism

MONTREAL - Having a newly minted saint in town isn't just good news for Montreal's faithful — it will also likely bring a few hallelujahs from the city's travel industry.

The canonization of Brother Andre by Pope Benedict on Oct. 17 will not only spur some special events in Montreal but will also have long-lasting effects on the marketing of the city as a religious tourism destination, observers say.

"Once somebody is canonized, that really shoots it through the roof," says Kevin J. Wright, president of the World Religious Travel Association, which is holding its annual trade show in Montreal in November.

Wright said besides all the media attention Montreal will get because of the canonization, the papal nod to one of its local sons will be an incentive for faith-based tour operators to push Montreal itineraries in their packages.

Read full story at http://www.metronews.ca/calgary/life/article/653171--canonization-will-boost-montreal-tourism

40-plus Industry Experts Headline Industry’s Largest Faith Tourism Business Seminar Program at Expo 2010

For Immediate Release
September 30, 2010

LEXINGTON, Ky.– The World Religious Travel Association business seminars for the November 13–16 World Religious Travel Expo 2010 will serve as the industry’s most comprehensive educational program on faith-based tourism and hospitality. The two-day curriculum will feature 40-plus industry experts, including several published authors. For the third straight year, travel agents and providers can earn up to three continuing educational units through The Travel Institute www.thetravelinstitute.com by attending and participating in the Expo business and educational seminar program.

“As sharing business acumen and education about the religious travel market is a key mission of WRTA and our annual Expo, we are ecstatic about this year’s lineup of speakers and seminars,” said Kevin J. Wright, WRTA president. “The topics cover virtually every segment of the industry from product development to sales to consumer service to word-of-mouth-marketing and much more. In addition, we’ll host several open forums whereby delegates can ask their own questions and share stories of success with fellow religious travel professionals, colleagues and experts.”

The business and educational seminar topics for the World Religious Travel Expo 2010 include:

• Who is Today’s Religious Traveler Consumer? How Can You Best Serve Them?
• How to Most Effectively Market and Sell to today’s Religious Travel Consumer.
• How Can You Find the Right Tour/Ground Operator for Your Religious Travel Program—and Why is it Key to Your Success?
• Discover the Holy Land and Enrich Your Biblical Lands Portfolio.
• Develop a Winning and Diverse Portfolio to the World’s Most Visited Religious Sites.
• Discover Faith-based Vacations, Attractions, & Events—Right Here in North America.
• Enrich Your Religious Travel Program with New Faith-based Vacations: Cruises, Volunteer Vacations, Local Getaways, Attractions and Much More.
• Open Forum: Q&A with Biblical Lands Representatives.
• Open Forum: Q&A Plus Discover New Ideas for Your Religious Travel Program.
• Open Forum: Q&A with International Ground Operators for Your Religious Travel Program.

In addition, two prominent published authors, Keith Powell and Greg Stielstra, will host the following business and educational seminars at Expo 2010:

• Igniting the Creative Spark for Your Faith Based Business—Keith Powell, The Business Revivalist and Author of The Transforming Power of Achievement
• Discover the Principles of PyroMarketing—Greg Stielstra, Author of Pyromarketing and Faith-based Marketing

The World Religious Travel Expo is the world’s pre-eminent faith tourism marketplace gathering with more than 500 travel professionals and tourism organizations from over 30 countries in attendance. This November’s Expo will be held in conjunction with the NTA Convention for the second year, providing a combined gathering of 2,000-plus travel professionals and tourism organizations. Through this collaboration with NTA, the leading association for travel professionals, both associations can offer its members opportunities for education, business expansion, networking and access to new markets.

For more information about attending the World Religious Travel Expo, contact the World Religious Travel Association at 888.255.WRTA (9782) or +1.859.219.3529 or by e-mail at headquarters@WRTAreligioustravel.com. For more information about the WRTA Expo, visit http://www.wrtaexpo.com/

New Webinar! Discover Switzerland for Your Faith-based Groups & Clients

Did you know Switzerland is recognized as one of the great European destinations for religious groups and travelers? Monasteries, saints, reformers, cathedrals and the like comprise the remarkable events, peoples, history, and places of Switzerland. In this fascinating and engaging webnar, discover what Switzerland can off your faith-based community or clients. Learn key tips, hints and other invaluable information for designing a winning and memorable itinerary—plus much more! Your Webinar host is Kevin J. Wright, WRTA president, and your Webinar guest expert is Mirko (Mike) Capodanno of Switzerland Tourism.

Visit the homepage of WRTA (www.WRTAreligioustravel.com) to view the newly released Switzerland Webinar.

First 25 Travel Agents to Register for World Religious Travel Expo Receive Free Fam Tour of Quebec’s Shrines

LEXINGTON, Ky.– The first 25 travel agents to register for World Religious Travel Expo 2010 will qualify for a complimentary VIP Fam tour of Quebec’s famed shrines and religious sites. Escorted by WRTA President and The Christian Travel Planner author Kevin J. Wright, the Fam tour is valued at $500 and includes motorcoach transportation, local tourist guides, one-night lodging, meals and educational materials about the Canadian sanctuaries.

The Fam trip departs Montréal on the morning of November 16, the day following the Expo Final Night Dinner, and concludes at Montréal’s Trudeau International Airport Wed., Nov. 17, at 1 p.m. The province of Québec is home to four of Canada’s five National Sanctuaries:

· Oratoire Saint-Joseph (Montréal)
· Notre-Dame-du-Cap Sanctuary (Mauricie)
· Sainte-Anne-de-Beaupré Basilica (Sainte-Anne-de-Beaupré)
· Ermitage Saint-Antoine (Lac-Bouchette)

In addition, tour participants will enjoy an excursion to the spectacular Saguenay/Lac-Saint-Jean area and its breathtaking fjord. Agents who partake in the FAM trip will not only discover the celebrated shrines of Québec, but will also learn how to develop an itinerary around them and sell the travel package to clients.

For more information about attending the World Religious Travel Expo and qualifying for the post-Fam tour, contact the World Religious Travel Association at 888.255.WRTA (9782) or +1.859.219.3529 or by e-mail at headquarters@WRTAreligioustravel.com. For more information about the WRTA Expo, visit www.WRTAexpo.com .

The World Religious Travel Expo is the world’s pre-eminent faith tourism marketplace gathering with more than 500 travel professionals and tourism organizations from over 30 countries in attendance. This November’s Expo will be held in conjunction with the NTA Convention for the second year, providing a combined gathering of 2,000-plus travel professionals and tourism organizations. Through this collaboration with NTA, the leading association for travel professionals, both associations can offer its members opportunities for education, business expansion, networking and access to new markets.

Top Faith Marketing Expert Greg Stielstra to Keynote World Religious Travel Expo 2010

Back by popular demand, North America's top faith marketing expert Greg Stielstra will keynote for the second year at the World Religious Travel Expo 2010. The recipient of numerous praises and accolades among Expo delegates, Stielstra is the co-author of Faith-based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley, 2009) and the mind behind the strategy of "PyroMarketing" to help businesses reach and retain markets. Stielstra also served as the marketing director behind the highly acclaimed The Purpose Driven Life, a faith-based marketing phenomenon and the fastest selling hardcover book in American history.

"We are so excited about bringing Greg Stielstra back as our Expo Keynote speaker," said Kevin J. Wright, WRTA president. "Greg wowed all of our attendees and exhibitors last year with his remarkable insight and practical wisdom in how to effectively reach the faith-based consumer and traveler. It was clear from the onset, Greg was a crowd favorite."

Greg Stielstra worked in marketing for the world's leading Christian publishers for 17 years where he planned the promotions for dozens of bestselling books. An expert in word-of-mouth, faith-based and social network marketing as well as an innovative thinker, speaker and consultant, Stielstra is today author of two books: PyroMarketing: the Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life (HarperCollins, 2005) and Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley, 2009). His writings and work have been covered by The Economist, Advertising Age, Point Magazine, Business Week, Forbes, Wireless Age, Knowledge at Wharton, the Wharton Leadership Journal, and the book 9 Minds on Marketing. Stielstra currently teaches marketing at Vanderbilt University and operates PyroMarketing, a social media marketing agency in Franklin, TN.

"People have long known that word-of-mouth is the most powerful form of advertising," said Stielstra. "What they may not realize, however, is that faith communities spread word-of-mouth more effectively than any other group. What's more, people of faith represent the largest demographic segment in the world. When you combine the size and connectivity of the faith community with new social media technologies you can create incredibly powerful opportunities to promote religious travel that are also affordable. I look forward to sharing this good news with religious travel professionals and seeing them use it to further advance religious travel worldwide."

The World Religious Travel Expo has developed into the world's pre-eminent faith tourism marketplace gathering with more than 500 travel professionals and tourism organizations from 30-plus countries in attendance. This November's World Religious Travel Expo will be held in conjunction with the NTA Convention for the second year providing a combined gathering of 2,000-plus travel professionals and tourism organizations. Through this collaboration with NTA, the leading association for travel professionals, both associations can offer its members unprecedented opportunities for education, business expansion, networking, and new market opportunities.

For more information about attending or exhibiting at the World Religious Travel Expo, contact the World Religious Travel Association at 888-255-WRTA (9782) or +1-859-219-3529 or by e-mail at headquarters@WRTAreligioustravel.com. For more information about the WRTA Expo, visit www.WRTAexpo.com .

2010-2011 Religious Travel Buyer's Guide Just Published

The World Religious Travel Association (WRTA) has just published its 2010-2011 RELIGIOUS TRAVEL BUYER'S GUIDE. The publication is the industry’s preeminent guide to the religious travel and hospitality marketplace (a $49 value).

How will the Buyer’s Guide help you?
Discover new ideas and opportunities for enriching your faith tourism and hospitality travel program, while also finding suppliers, products, and services in faith tourism.

What types of faith-based travel services can you learn about in the Buyer's Guide?
Pilgrimages, conferences, events, cruising, missionary travel, volunteer vacations, adventure, safaris, attractions, shrines and holy sites, leisure vacations, insurance, transportation, lodging, restaurants, retailers, destinations, and much more!

What type of travel providers can you find in the Buyer’s Guide?
Tour operators, travel agents, travel wholesalers, destinations and supplier members of WRTA—all of whom are involved in religious travel and hospitality. Our publication is easy to use, giving you quick e-links to web sites and emails, making it convenient for you to contact these distinguished travel providers.

How can you obtain your FREE (digital) copy of the Buyer's Guide?
Just click here http://bit.ly/WRTABuyersGuide2010-2011

How can your organization be featured in future editions of the Buyer's Guide?
Call 888-255-9782/859-219-3529 or email headquarters at WRTAreligioustravel.com.

Whether you are a religious leader who would like to learn more about developing a travel ministry program and how faith based travel can deepen spiritual growth, a travel agent looking for inspiring new travel product to offer your religious market segment or a supplier or destination who caters to the religious travel traveler, WRTA is your connection to growth and development in the religious travel industry.

I invite you to take full advantage of the resource you’ve been given through the Buyers Guide and I encourage you to consider membership in WRTA and/or attending the upcoming World Religious Travel Expo 2010, being held November 13-16 in Montreal, Quebec.

To learn how you can become more involved in WRTA or register for the Expo, please contact us via phone 888-255-9782/859-219-3529 or email headquarters at WRTAreligioustravel.com.

Best wishes to you in 2010 and 2011.
Kevin J. Wright
WRTA President

Sign up for next week's July 8 NASHVILLE Travel Ministry Conference

WRTA's Travel Ministry Conference--Nashville

Pastor and Religious Leaders, please join the World Religious Travel Association on July 8 at the Scarritt Bennett Center for the Nashville's Travel Ministry Conference. Led by WRTA President and Christian Travel Planner author Kevin J. Wright, participate in an interactive workshop and education session on building a travel ministry program.

You’ll learn how faith-based travel deepens spiritual growth and development while offering opportunities for fellowship and fun.

Sign up in advance to receive a complimentary copy of Kevin’s book, The Christian Travel Planner, to help you get started.

Thursday, July 8, 2010
Downtown Nashville COMPLIMENTARY PARKING • GARDEN ADMISSION INCLUDED

Religious Leaders = $0
(If you sign up before July 6 !) (includes a WRTA Membership for 2010)

<< More information here. >>

Additional Speakers
Pastor Roger McCurry (Activities & S.A. Pastor, Severns Valley Baptist Church in Kentucky)
Torre Ossmo (Vice President and General Manager, Faithful Holidays)

Sponsors & Partners
Palestine Ministry of Tourism & Antiquities
Leisure Group Travel

Exhibitors
Anchor Trailways & Tours
Faithful Holidays
Grueninger Tours
Hershey Harrisburg Regional Visitors Bureau
Trailways Transportation Systems

“It was truly a pleasure attending the very well executed WRTA Travel Ministry Conference in Chicago. The presentations were concise and the format creative. The Conference opened up a new world of travel groups for me.”
- Faith Mulvihill, Skydeck Chicago

We hope you’ll join us to explore the many faith-based opportunities that exist for your congregation, including pilgrimages, missionary travel, volunteer vacations, fellowship cruises, retreats, adventure trips, religious attractions, and much more.

Visit us at http://www.travelministryconference.com/. Or, give us a call at 888.255.9782 or send us an email at headquarters@WRTAreligioustravel.com if you have questions or want to know more about WRTA.

InSite on Religious Travel Interview - Chicago Travel Ministry Conference

World Religious Travel Association Chicago Conference
By Leisure Group Travel http://insite.religioustraveldirectory.com/faith-based-attraction/religious-travel-conference/
June 21, 2010 by Nadia Beidas
Filed under Faith-Based Attraction

Article link: http://www.youtube.com/watch?v=tcy8_3oY1kY&feature=player_embedded

The World Religious Travel Association Ministry Conference in Chicago is the first of five travel ministry conferences. Religious leaders, faith-based travel planners and other members of the religious travel community met at the Field Museum and discussed ways to build an effective travel ministry program.

Kevin Wright, founder and president of WRTA, outlined travel ministries and the reasons religious travel groups choose to put together a travel program, such as deepening their faith in God, fulfilling a religious tradition and learning more about their heritage and faith. Wright discussed the steps of starting a travel program, including getting the religious leader’s approval, naming the travel program, finding volunteers to assist in the process and promoting the program.

Torre Ossmo, vice president and general manager of Faithful Holidays, mentioned a seven-step plan to enter or promote a religious group’s part in religious tourism. These steps include researching the market, meeting the needs of the religious traveler and promoting the brand. Rev. Ruth Newell, founder and pastor of Beyond the Walls Outreach Ministry, emphasized the importance of meeting the needs of different generations for religious trips.

During the workshop of how to build an effective travel ministry program, conference participants broke into smaller groups and each group planned a sample religious trip. The next conference will be held in Nashville.