The top ten travel trends for 2010
USA Today
By Laura Bly
Religious Travel ranks as Top 10 Travel Trend for 2010.
Read full story at http://bit.ly/USATODAYReligiousTravelTopTrend2010
January 11, 2010
December 8, 2009
Watch highlights of World Religious Travel Expo 2009
Enjoy highlights from the recent World Religious Travel Expo 2009 in Reno, Nevada (USA).
To watch the video, click on either of the following:
http://bit.ly/Expo2009Highlights
http://www.youtube.com/watch?v=dRjuKe28X8M
To watch the video, click on either of the following:
http://bit.ly/Expo2009Highlights
http://www.youtube.com/watch?v=dRjuKe28X8M
October 27, 2009
PASTORS, MINISTRY LEADERS & THOSE INTERESTED IN FAITH-BASED TRAVEL INVITED TO WORLD RELIGIOUS TRAVEL EXPO
PASTORS, MINISTRY LEADERS & THOSE INTERESTED IN FAITH-BASED TRAVEL REGISTER TODAY! FOR THE WORLD RELIGIOUS TRAVEL EXPO.
CLICK HERE TO LEARN MORE!
Have you continued to do the same trips year after year? Are you looking to plan new, exciting trips that will entice new members of your fellowship to travel? If so, we would love to invite you to attend the first-ever travel show for religious leaders and faith-based travelers- the World Religious Travel Expo.
Why Attend this Year?
Explore the diverse world of faith-based travel including pilgrimages, mission trips, Volunteer vacations, fellowship cruises, and more
CLICK HERE TO LEARN MORE!
Have you continued to do the same trips year after year? Are you looking to plan new, exciting trips that will entice new members of your fellowship to travel? If so, we would love to invite you to attend the first-ever travel show for religious leaders and faith-based travelers- the World Religious Travel Expo.
Why Attend this Year?
Explore the diverse world of faith-based travel including pilgrimages, mission trips, Volunteer vacations, fellowship cruises, and more
- Discover how to build a thriving travel program/ministry
- Meet personally with tourism/travel officials from Israel, Jordan, Palestine, Egypt, Cyprus,
- Greece,Turkey, Switzerland, Britain, Scotland, Korea, India, Pakistan & more
- Discuss opportunities with missionary travel companies such as MTS Travel and volunteer vacation companies such as Lifetree Adventures
- Plan trips with leading pilgrimage tour companies such as Regina Tours, Unitours, as well as overseas Christian tour companies from Palestine, Turkey, Africa, Greece, Germany, and much more
- Explore Christian and faith-based attractions such as TBN's The Holy Land Experience, and The Shrine of Christ's Passion
- Design a fellowship cruise with faith-based cruise companies such as Premier Christian Cruises
- Discuss opportunities with retreat conference centers such as Lifeway Conference Centers
- Get ready for Oberammergau with The German National Tourist Office, as well as other local German tourism officials who can help you plan and prepare for your trip to next year's renowned Passion Play
- Tickets purchased in advance are $20...plus you get an autographed copy of The Christian Travel Planner! Books are limited so please fax back the below registration today to ensure your copy.
Tickets at the door are $35 (book not included).
FAX YOUR REGISTRATION TODAY TO RESERVE YOUR BOOK! (859.226.4434)
Download your registration.
Questions or would you like to register over the phone? Contact WRTA/Expo Staff at 859.226.4203 or visit
October 25, 2009
ASTA’s IDE 2010: Discover How to Build a Thriving Faith-based Travel Program Centered on the World's Top Religious Sites in the Holy Land
Read full story at http://www.asta.org/News/PRDetail.cfm?itemnumber=5937
Niche Session
Discover How to Build a Thriving Faith-based Travel Program Centered on the World's Top Religious Sites in the Middle East and Holy Land.
Moderator: Kevin J. Wright, President - World Religious Travel Association.
Panelists will include leading tourism representatives from Middle Eastern Destinations.
Travel agents will discover how to develop a thriving and diverse faith-based travel program centered on the great religious itineraries stretching across these ancient and biblically-rich lands such as Turkey, Armenia, Greece, Cyprus, Israel, Jordan, Palestine, and much more. Attendees will return home equipped with the much-needed knowledge and strategies to immediately impact their faith-based travel program, no matter whether they are new to religious tourism or a long-term expert.
Qualified travel agents and journalists who register to attend IDE will also receive free accommodation for the four nights of the conference, April 19-22, in Istanbul. Check www.ASTA.org/expo to register for IDE and see which hotels are available. For more information or to register, go to ASTA.org/events.
ABOUT ASTA
ASTA's (American Society of Travel Agents) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business.
Niche Session
Discover How to Build a Thriving Faith-based Travel Program Centered on the World's Top Religious Sites in the Middle East and Holy Land.
Moderator: Kevin J. Wright, President - World Religious Travel Association.
Panelists will include leading tourism representatives from Middle Eastern Destinations.
Travel agents will discover how to develop a thriving and diverse faith-based travel program centered on the great religious itineraries stretching across these ancient and biblically-rich lands such as Turkey, Armenia, Greece, Cyprus, Israel, Jordan, Palestine, and much more. Attendees will return home equipped with the much-needed knowledge and strategies to immediately impact their faith-based travel program, no matter whether they are new to religious tourism or a long-term expert.
Qualified travel agents and journalists who register to attend IDE will also receive free accommodation for the four nights of the conference, April 19-22, in Istanbul. Check www.ASTA.org/expo to register for IDE and see which hotels are available. For more information or to register, go to ASTA.org/events.
ABOUT ASTA
ASTA's (American Society of Travel Agents) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business.
October 18, 2009
Going on Faith Interview with Kevin J. Wright
To view the Going on Faith Conference interview between GOF Editor Brian Jewell and WRTA President Kevin J. Wright, click here: http://bit.ly/GoingOnFaith2009KevinWright1
Topics covered include:
1) The growth of Religious Tourism
2) The outlook for Religious Tourism
3) The Christian Travel Planner guidebook
Topics covered include:
1) The growth of Religious Tourism
2) The outlook for Religious Tourism
3) The Christian Travel Planner guidebook
October 13, 2009
Tourism Cares announces partnership with the World Religious Travel Association
Canton, Mass. (October 13, 2009) – Tourism Cares, the tourism industry’s premier charitable organization for preservation, conservation, restoration and education, has announced its association partnership with the World Religious Travel Association (WRTA), the leading global network for the 300 million traveler faith tourism industry.
“We are excited and privileged to name Tourism Cares as WRTA’s official philanthropy,” said Kevin J. Wright, WRTA President. “Preserving the travel experience for future generations is imperative for all segments of the tourism industry. For this reason, WRTA looks forward to promoting and supporting Tourism Cares’ many important events, including this fall’s Tourism Rocks at the co-located NTA Convention and World Religious Travel Expo in Reno, Nevada.”
WRTA exists to serve as a networking and educational venue for religious tourism, including both trade and traveler. WRTA’s role is to also promote the faith-based travel experience around the world. The partnership with Tourism Cares provides the travel industry with another significant voice to preserving the travel experience for future generations.
“There are no travelers in the world more conscious of culture and antiquities than those who travel to discover the roots of religion. Part of Tourism Cares’ mission is to make sure these treasures are there when they arrive.”, said Bruce Beckham, Executive Director, Tourism Cares. “I am sure the WRTA members will be avid supporters of our cause.”
As part of the partnership, WRTA will be highlighting direct to its members the many ways they can get involved with the mission of Tourism Cares. This includes everything from promoting Tourism Rocks to the NTA Convention Auction to volunteering time at Tourism Cares projects and much more.
About Tourism Cares:
Tourism Cares is a 501(c)(3) nonprofit public charity that benefits society by preserving the travel experience for future generations by awarding grants to natural, cultural and historic sites worldwide; by presenting academic and service-focused scholarships to students of hospitality and tourism; and by organizing volunteer efforts to restore tourism-related sites in need of care and rejuvenation. For additional information about Tourism Cares, please visit www.tourismcares.org.
“We are excited and privileged to name Tourism Cares as WRTA’s official philanthropy,” said Kevin J. Wright, WRTA President. “Preserving the travel experience for future generations is imperative for all segments of the tourism industry. For this reason, WRTA looks forward to promoting and supporting Tourism Cares’ many important events, including this fall’s Tourism Rocks at the co-located NTA Convention and World Religious Travel Expo in Reno, Nevada.”
WRTA exists to serve as a networking and educational venue for religious tourism, including both trade and traveler. WRTA’s role is to also promote the faith-based travel experience around the world. The partnership with Tourism Cares provides the travel industry with another significant voice to preserving the travel experience for future generations.
“There are no travelers in the world more conscious of culture and antiquities than those who travel to discover the roots of religion. Part of Tourism Cares’ mission is to make sure these treasures are there when they arrive.”, said Bruce Beckham, Executive Director, Tourism Cares. “I am sure the WRTA members will be avid supporters of our cause.”
As part of the partnership, WRTA will be highlighting direct to its members the many ways they can get involved with the mission of Tourism Cares. This includes everything from promoting Tourism Rocks to the NTA Convention Auction to volunteering time at Tourism Cares projects and much more.
About Tourism Cares:
Tourism Cares is a 501(c)(3) nonprofit public charity that benefits society by preserving the travel experience for future generations by awarding grants to natural, cultural and historic sites worldwide; by presenting academic and service-focused scholarships to students of hospitality and tourism; and by organizing volunteer efforts to restore tourism-related sites in need of care and rejuvenation. For additional information about Tourism Cares, please visit www.tourismcares.org.
WRTA Expo to Host Industry’s Largest-Ever Educational and Business Seminar Program on Faith Tourism
LEXINGTON, Ky. (Oct 7, 2009) – After hosting the industry’s first-ever, historic international gathering for the $18 billion religious travel marketplace in fall 2008, the World Religious Travel Association is expanding its vision and reach yet again in 2009. At this fall’s 2nd annual World Religious Travel Expo, WRTA will host the industry’s largest and most comprehensive educational seminar and business program ever assembled. As a result of the remarkable caliber of the event and presentations scheduled, Expo delegates can earn a maximum of 3 CEUs through The Travel Institute.
The all-star line-up of impressive speakers includes the globally-recognized religious travel expert, Kevin J. Wright, WRTA president; North America’s top faith-based marketing authority, Greg Stielstra, Faith-based Marketing and Pyromarketing author; travel industry’s leading retail expert and NACTA president, Scott Koepf; as well as government officials including Jordan Minister of Tourism and Antiquities, Her Excellency Mrs. Maha Khatib, and Palestine Minister of Tourism & Antiquities, Her Excellency Dr. Khouloud Daibes.
Numerous travel industry executives and authorities have also been selected to speak including Torre Ossmo, vice president Faithful Holidays/Division of Mayflower Tours; Bob Faucett, vice president Unitours; George Vella, sales manager North America, German National Tourist Board, Jim Buddendorf, president MTS Travel; George Van der Wath, president Groups 2 Africa; Mirko Capodanno, Switzerland Tourism; Fuad Kattan, president ACA Travel & Tourism (Palestine); Michelle Clavijo-Diaz, Lifetree Adventures; Cindi Brodhecker, president Faith Travel Development and Consulting, and many more. With dozens of speakers planned for Expo 2009, the presenters represent a wide variety of backgrounds and destinations including India, Armenia, Cyprus, Africa, Germany, Switzerland, Israel, Palestine, Jordan, Canada, Mexico, the United States, and more.
“I’m like a kid in a candy store with this remarkable array of speakers,” said Kevin J. Wright, WRTA president. “The sheer wealth of knowledge and wisdom among these speakers is exactly what is needed for every Expo delegate to plan and prepare for their best year ever in 2010. It is simply a tremendous honor for WRTA to host such an extraordinary and inspiring group of speakers. This is a testament to the power and prestige of today’s faith tourism marketplace.”
The Expo 2009 General Sessions and Educational Seminars are listed as follows, each expanding upon the convention theme: Make 2010 Your Best Year Ever. For a complete listing of all educational opportunities and speakers, visit www.wrtaexpo.com/WRTA+Expo/Education/.
GENERAL SESSIONS
* Soundbites from the Global Faith Tourism Industry: What’s Happening & What’s to Come in 2010 (Speakers include leading tourism representatives)
* Faith-based Marketing: How to effectively reach, and serve, America's highest spending consumer group (Greg Stielstra, North America’s Top Authority on Faith-based Marketing)
* Five things to do to Make 2010 your Best Year Ever! (Scott Koepf, NACTA President)
* Signature Event: The Holy Land Panel Moderated by Malia Asfour, Director North America, Jordan Tourism plus leading tourism officials from Israel, Palestine, Egypt, Cyprus, and Greece
EDUCATIONAL SEMINARS
* How to build a thriving religious travel program with the right products, experiences, and quality. Moderator: Cindi Brodhecker, President, Faith Travel Development and Consulting
* Discover fascinating new trends, destinations and faith vacation experiences for the 21st century religious traveler: Faith-based cruises, missionary travel, African safaris, India, Armenia, and much more. Moderator: Darrell Burrow, Director of Sales, Premier Christian Cruises
* Make 2010 your best year ever in religious group travel: Learn about Oberammergau, Santiago de Compostela’s Holy Year, Shroud of Turin, Year of the Priest, and Much More Moderator: Bob Faucett, Vice President, Unitours
* How to effectively use Social Media and PR to build your religious clientele: Includes LinkedIn, Twitter, Facebook, blogging, creating your own social network, writing press releases and much more. Moderator, Kevin J. Wright, WRTA President
* PyroMarketing: Igniting “group travel planner” evangelists and keeping them for life Moderator: Greg Stielstra plus prominent group planners/leaders
"As a speaker and exhibitor for the second year, I am honored to play such an important part again this year," said Torre Ossmo, vice president and general manager for Faithful Holidays. "I want to congratulate and thank WRTA for having such a great line up for the educational conference this year. The presentations, discussion topics and information provided at the educational conference will be crucial to the attendees, especially as we’re all looking for success as we address the market challenges ahead."WRTA is currently taking registrations for the Word Religious Travel Expo & Educational Conference 2009, which will be held November 14-16, 2009, at the Reno-Sparks Convention Center in Reno, Nevada (USA). Serving as the most important meeting and tradeshow in the religious travel and hospitality industry, the event is expected to draw tourism organizations, travel professionals, and group planners from 30-plus countries.
A new highlight for the Expo includes co-locating with the National Tour Association Convention ‘09, offering members of both associations unprecedented opportunities for business growth, networking, and access to new market opportunities.
October 10, 2009
NTA and WRTA working together to increase tourism industry
Read full story at http://www.travelagentcentral.com/home-based/conferences/nta-can-open-door-tour-sales-17797
More good news. The NTA – one of the largest and best-managed associations – has co-locating the conference with the World Religious Travel Association's (WRTA) Expo. This gives tour operators the opportunity to enhance their market share and grow their faith-based product line. Like the China inbound market, faith based products are a growing and lucrative market. The NTA hopes that tour operators can enhance their market share and grow their faith-based product line. WRTA expects about 100 exhibitors representing a variety of travel companies and destinations specializing in faith-based travel.
More good news. The NTA – one of the largest and best-managed associations – has co-locating the conference with the World Religious Travel Association's (WRTA) Expo. This gives tour operators the opportunity to enhance their market share and grow their faith-based product line. Like the China inbound market, faith based products are a growing and lucrative market. The NTA hopes that tour operators can enhance their market share and grow their faith-based product line. WRTA expects about 100 exhibitors representing a variety of travel companies and destinations specializing in faith-based travel.
September 29, 2009
Travel agents video (Expo)
Travel Agents: Are you thinking about attending the upcoming World Religious Travel Expo?
Click here to wath our video designed for just you: http://bit.ly/WRTABuyerSlideshow
Click here to wath our video designed for just you: http://bit.ly/WRTABuyerSlideshow
September 24, 2009
World Religious Travel Expo Provides Opportunity to Increase Revenues Twelve-fold and Profits Four-fold
World Religious Travel Expo Provides an Opportunity
to Increase Revenues Twelve-fold and Profits Four-fold
LEXINGTON, Ky. (September 24, 2009) – Numbers don’t lie. A landmark study finds that for every dollar invested in travel for face-to-face meetings, companies can expect an average twelve-fold increase ($12.50) in revenues and four-fold increase ($3.80) in new profits. The World Religious Travel Expo 2009 is no exception as the tradeshow presents travel providers an opportunity to dramatically increase their revenues and profits in the $18 billion faith-based travel and hospitality industry.
The study commissioned by the U.S. Travel Association and completed by global research firm Oxford Economics, shows measurable negative impacts of cutting business travel and trade show attendance from the budget:
» The average business in the U.S. would forfeit 17% of its profits in the first year by eliminating business travel
» It would take three years to recover those lost profits
“These statistics clearly demonstrate the immense value of attending tradeshows, but even more, confirm once and for all the return on investment provided to conference attendees,” said Kevin J. Wright, WRTA president. “This is all the more important in the burgeoning religious travel industry, where doing business face-to-face is simply expected in this marketplace. The World Religious Travel Expo features the premier venue for buying, selling and discovering new suppliers/product ideas in faith tourism.”
The WRTA Expo is positioned to provide delegates an even higher ROI, especially when taking into account the exceptional rates to attend the Expo, as well as the very affordable overnight hotel rates. Travel agents pay just $35 (for WRTA Members) and $85 (for non-WRTA Members) to attend the World Religious Travel Expo, which includes meal functions, tradeshow floor access, educational seminars, and entertainment events. Hotel rates at the official Expo host hotel (Atlantis Resort and Spa) in Reno, Nevada, begin at just $59 per night.
WRTA is currently taking registrations for the Word Religious Travel Expo & Educational Conference 2009, which will be held November 14-16, 2009, at the Reno-Sparks Convention Center in Reno, Nevada (USA). Serving as the most important meeting and tradeshow in the religious travel and hospitality industry, the event is expected to once again draw hundreds of tourism organizations, travel professionals, agents, and group planners from 30-plus countries.
A new highlight for the Expo includes co-locating with the National Tour Association Convention ‘09, offering members of both associations unprecedented opportunities for business growth, networking and access to new market opportunities.
For more information about attending or exhibiting at the World Religious Travel Expo, contact WRTA at: 888-255-WRTA (9872) or +1-859-219-3529
to Increase Revenues Twelve-fold and Profits Four-fold
LEXINGTON, Ky. (September 24, 2009) – Numbers don’t lie. A landmark study finds that for every dollar invested in travel for face-to-face meetings, companies can expect an average twelve-fold increase ($12.50) in revenues and four-fold increase ($3.80) in new profits. The World Religious Travel Expo 2009 is no exception as the tradeshow presents travel providers an opportunity to dramatically increase their revenues and profits in the $18 billion faith-based travel and hospitality industry.
The study commissioned by the U.S. Travel Association and completed by global research firm Oxford Economics, shows measurable negative impacts of cutting business travel and trade show attendance from the budget:
» The average business in the U.S. would forfeit 17% of its profits in the first year by eliminating business travel
» It would take three years to recover those lost profits
“These statistics clearly demonstrate the immense value of attending tradeshows, but even more, confirm once and for all the return on investment provided to conference attendees,” said Kevin J. Wright, WRTA president. “This is all the more important in the burgeoning religious travel industry, where doing business face-to-face is simply expected in this marketplace. The World Religious Travel Expo features the premier venue for buying, selling and discovering new suppliers/product ideas in faith tourism.”
The WRTA Expo is positioned to provide delegates an even higher ROI, especially when taking into account the exceptional rates to attend the Expo, as well as the very affordable overnight hotel rates. Travel agents pay just $35 (for WRTA Members) and $85 (for non-WRTA Members) to attend the World Religious Travel Expo, which includes meal functions, tradeshow floor access, educational seminars, and entertainment events. Hotel rates at the official Expo host hotel (Atlantis Resort and Spa) in Reno, Nevada, begin at just $59 per night.
WRTA is currently taking registrations for the Word Religious Travel Expo & Educational Conference 2009, which will be held November 14-16, 2009, at the Reno-Sparks Convention Center in Reno, Nevada (USA). Serving as the most important meeting and tradeshow in the religious travel and hospitality industry, the event is expected to once again draw hundreds of tourism organizations, travel professionals, agents, and group planners from 30-plus countries.
A new highlight for the Expo includes co-locating with the National Tour Association Convention ‘09, offering members of both associations unprecedented opportunities for business growth, networking and access to new market opportunities.
For more information about attending or exhibiting at the World Religious Travel Expo, contact WRTA at: 888-255-WRTA (9872) or +1-859-219-3529
September 23, 2009
New Expo 2009 video released for interested Exhibitors
We just released our newest 1-minute video for Expo 2009 Exhibitors (either confirmed or interested).
Just click here to view and enjoy: http://bit.ly/2009ExpoExhibitors
Just click here to view and enjoy: http://bit.ly/2009ExpoExhibitors
September 21, 2009
Just announced: New NTA Convention Panel featuring Greg Stielstra
Faith-based Marketing Revenue Secrets: Featuring Two Industry Experts
Wednesday, Nov. 18, 10:15–11:30 a.m.
Featured Speakers:
Kevin J. Wright, president, World Religious Travel Association
Greg Stielstra, author, Faith-based Marketing and Pyromarketing
An Industry First! Join Kevin J. Wright, president of NTA strategic partner the World Religious Travel Association, and Greg Stielstra, North America’s top faith-based marketing authority, as together they lead a fascinating and remarkable discussion on how to effectively work with the $18 billion faith-based market. From pilgrimages, missions and conventions to adventure trips, leisure vacations and cruises, “religious travel and hospitality” is much broader than most people think. With two industry-leading experts at the helm, Kevin and Greg will change the way you do business forever with this new clientele and revenue opportunity.
For more info about the NTA Convention and above panel, visit http://www.ntaonline.com/Convention09/
Wednesday, Nov. 18, 10:15–11:30 a.m.
Featured Speakers:
Kevin J. Wright, president, World Religious Travel Association
Greg Stielstra, author, Faith-based Marketing and Pyromarketing
An Industry First! Join Kevin J. Wright, president of NTA strategic partner the World Religious Travel Association, and Greg Stielstra, North America’s top faith-based marketing authority, as together they lead a fascinating and remarkable discussion on how to effectively work with the $18 billion faith-based market. From pilgrimages, missions and conventions to adventure trips, leisure vacations and cruises, “religious travel and hospitality” is much broader than most people think. With two industry-leading experts at the helm, Kevin and Greg will change the way you do business forever with this new clientele and revenue opportunity.
For more info about the NTA Convention and above panel, visit http://www.ntaonline.com/Convention09/
September 1, 2009
Greg Stielstra, North America's Top Faith-based Marketing Expert to Headline World Religious Travel Expo
LEXINGTON, Ky. (Aug 31, 2009) – One of North America’s top authorities on faith-based marketing and word-of mouth marketing will address the travel industry, for the first time ever, at the World Religious Travel Expo 2009. The World Religious Travel Association (WRTA) just named Greg Stielstra, the marketing director behind The Purpose Driven Life, the fastest-selling hardcover book in American history and a faith-based marketing phenomenon, as the
headline speaker at this fall’s celebrated event. Stielstra is also best known as the author of Faith-based Marketing: The Guide to Reaching 140 Million Christian Customers (HarperCollins, 2005) and PyroMarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them For Life (Wiley, 2009).
“We hit the jackpot in landing Greg Stielstra as the Sunday luncheon keynoter,” said WRTA President Kevin J. Wright. “The most frequently asked question by every travel provider and supplier in relation to the religious market is ‘How do we effectively reach pastors and the faith-based consumer?’ Greg will share the fascinating marketing principles behind the mega-success of The Passion of the Christ movie and The Purpose Driven Life book, and how these same
principles can and should be applied by each organization in the travel industry.”
Stielstra is an innovative thinker, speaker, consultant and author. An expert in word-of-mouth, faith-based, and social network marketing, he speaks regularly at Word of Mouth Marketing Association conference and numerous other events including AdTech New York and the prestigious Forbes CMO Summit. His work has been covered by The Economist, Advertising Age, Point Magazine, Business Week, Forbes, Wireless Age, Knowledge at Wharton, the
Wharton Leadership Journal, and the book 9 Minds on Marketing.
“People of faith are the largest, most loyal, and highest spending market segment in the United States with 140 million weekly church-goers who spend $5.1 trillion annually,” said Stielstra. “To be successful, you must first understand the religious consumer power niche—and how to effectively reach them. I will help the travel industry understand who makes up the faith community, what they want, and what it takes to appeal to them. We’ll also discuss common mistakes marketers make in dealing with the faith-based market; how to serve rather than sell to them; and what works and doesn’t work when dealing with pastors and other religious leaders. Above all, I’ll provide practical guidance for creating faith-based marketing plans that work.”
With one in four Americans expressing interest in taking a faith-based trip, and religious tourism expected to double by 2012, many travel providers and destinations have recently significantly expanded their faith-based marketing efforts including Trafalgar Tours, Globus family of brands, Collette Vacations, Faithful Holidays (division of Mayflower Tours), CIE Tours, Homeric Tours, TravelBound, Ed-Ventures Worldwide Tours, Carnival Cruise Lines, Costa Cruises, the Jordan Tourist Board, Switzerland Tourism, as well as many Convention and Visitor Bureaus and other suppliers including Passport Health. WRTA is currently taking registrations for the Word Religious Travel Expo & Educational Conference 2009, which will be held November 14-16, 2009, at the Reno-Sparks Convention Center in Reno, Nevada (USA). Serving as the most
important meeting and tradeshow in the religious travel and hospitality industry, the event is expected to draw tourism organizations, travel professionals, and group planners from 30-plus countries.
A new highlight for the Expo includes co-locating with the National Tour Association Convention ‘09, offering members of both associations unprecedented opportunities for business growth, networking and access to new market opportunities.
For more information about attending or exhibiting at the World Religious Travel Expo, contact the World Religious Travel Association at 888-255-WRTA (9782) or +1-859-219-3529 or by email headquarters@WRTAreligioustravel.com. For more information about WRTA and the Expo, visit www.WRTAreligioustravel.com and http://www.wrtaexpo.com/ respectively.
headline speaker at this fall’s celebrated event. Stielstra is also best known as the author of Faith-based Marketing: The Guide to Reaching 140 Million Christian Customers (HarperCollins, 2005) and PyroMarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them For Life (Wiley, 2009).
“We hit the jackpot in landing Greg Stielstra as the Sunday luncheon keynoter,” said WRTA President Kevin J. Wright. “The most frequently asked question by every travel provider and supplier in relation to the religious market is ‘How do we effectively reach pastors and the faith-based consumer?’ Greg will share the fascinating marketing principles behind the mega-success of The Passion of the Christ movie and The Purpose Driven Life book, and how these same
principles can and should be applied by each organization in the travel industry.”
Stielstra is an innovative thinker, speaker, consultant and author. An expert in word-of-mouth, faith-based, and social network marketing, he speaks regularly at Word of Mouth Marketing Association conference and numerous other events including AdTech New York and the prestigious Forbes CMO Summit. His work has been covered by The Economist, Advertising Age, Point Magazine, Business Week, Forbes, Wireless Age, Knowledge at Wharton, the
Wharton Leadership Journal, and the book 9 Minds on Marketing.
“People of faith are the largest, most loyal, and highest spending market segment in the United States with 140 million weekly church-goers who spend $5.1 trillion annually,” said Stielstra. “To be successful, you must first understand the religious consumer power niche—and how to effectively reach them. I will help the travel industry understand who makes up the faith community, what they want, and what it takes to appeal to them. We’ll also discuss common mistakes marketers make in dealing with the faith-based market; how to serve rather than sell to them; and what works and doesn’t work when dealing with pastors and other religious leaders. Above all, I’ll provide practical guidance for creating faith-based marketing plans that work.”
With one in four Americans expressing interest in taking a faith-based trip, and religious tourism expected to double by 2012, many travel providers and destinations have recently significantly expanded their faith-based marketing efforts including Trafalgar Tours, Globus family of brands, Collette Vacations, Faithful Holidays (division of Mayflower Tours), CIE Tours, Homeric Tours, TravelBound, Ed-Ventures Worldwide Tours, Carnival Cruise Lines, Costa Cruises, the Jordan Tourist Board, Switzerland Tourism, as well as many Convention and Visitor Bureaus and other suppliers including Passport Health. WRTA is currently taking registrations for the Word Religious Travel Expo & Educational Conference 2009, which will be held November 14-16, 2009, at the Reno-Sparks Convention Center in Reno, Nevada (USA). Serving as the most
important meeting and tradeshow in the religious travel and hospitality industry, the event is expected to draw tourism organizations, travel professionals, and group planners from 30-plus countries.
A new highlight for the Expo includes co-locating with the National Tour Association Convention ‘09, offering members of both associations unprecedented opportunities for business growth, networking and access to new market opportunities.
For more information about attending or exhibiting at the World Religious Travel Expo, contact the World Religious Travel Association at 888-255-WRTA (9782) or +1-859-219-3529 or by email headquarters@WRTAreligioustravel.com. For more information about WRTA and the Expo, visit www.WRTAreligioustravel.com and http://www.wrtaexpo.com/ respectively.
August 26, 2009
Africa Travel Association (ATA) & WRTA Renew Partnership
NEW YORK, New York, August 24, 2009 – The Africa Travel Association (ATA) and the World
Religious Travel Association (WRTA) announced today the continuation of their partnership
agreement, aiming to support both organizations’ endeavors in the promotion of religious travel
trade.
“The Africa Travel Association (ATA) is excited to work with the World Religious Travel
Association (WRTA) to promote faith-based tourism to Africa,” said ATA Executive Director,
Edward Bergman. “Religious tourism is certainly a growing niche market for travelers to the
African continent and the partnership with WRTA will help us educate our membership on faithbased tourism opportunities.”
According to WRTA, religious travel and hospitality opportunities can be found across Africa in
four main ways: visiting a religious destination; attending a religious gathering; traveling for
missionary or humanitarian purposes; or leisure traveling with fellowship intent.
“Faith-based tourism attracts 300 million travelers worldwide, who spend $18 billion annually,”
said Kevin J. Wright, WRTA President. “We look forward to once again working with ATA,
especially as Africa has long served as a top destination for people of faith. In fact, among the
wide variety of travel experiences the continent offers, faith-based African safaris are quickly
becoming one of the most popular new trends in religious travel today.”
Under the new partnership agreement, ATA and its members will participate in the WRTA World Religious Travel Expo and Educational Conference to be held from November 14-16, 2009 in Reno, Nevada. WRTA will participate in ATA events in the United States and Africa, including ATA’s 35th Annual Congress to be held in The Gambia in May 2010.
About the Africa Travel Association (ATA).
The Africa Travel Association (ATA) was established as an international travel industry trade
association in 1975. ATA’s mission is to promote travel, tourism and transport to and within
Africa, and to strengthen intra-Africa partnerships. As the world’s premier travel industry trade association, ATA provides services to a broad range of members including: tourism, diaspora,
culture, and sports ministers, tourism boards, airlines, hoteliers, travel agents, tour operators,
travel trade media, public relations firms, consulting companies, non-profit organizations,
businesses, small and medium-sized enterprises, and other organizations engaged in tourism
promotion. For more information, visit www.africatravelassociaton.org or call +1.212.447.1357.
Religious Travel Association (WRTA) announced today the continuation of their partnership
agreement, aiming to support both organizations’ endeavors in the promotion of religious travel
trade.
“The Africa Travel Association (ATA) is excited to work with the World Religious Travel
Association (WRTA) to promote faith-based tourism to Africa,” said ATA Executive Director,
Edward Bergman. “Religious tourism is certainly a growing niche market for travelers to the
African continent and the partnership with WRTA will help us educate our membership on faithbased tourism opportunities.”
According to WRTA, religious travel and hospitality opportunities can be found across Africa in
four main ways: visiting a religious destination; attending a religious gathering; traveling for
missionary or humanitarian purposes; or leisure traveling with fellowship intent.
“Faith-based tourism attracts 300 million travelers worldwide, who spend $18 billion annually,”
said Kevin J. Wright, WRTA President. “We look forward to once again working with ATA,
especially as Africa has long served as a top destination for people of faith. In fact, among the
wide variety of travel experiences the continent offers, faith-based African safaris are quickly
becoming one of the most popular new trends in religious travel today.”
Under the new partnership agreement, ATA and its members will participate in the WRTA World Religious Travel Expo and Educational Conference to be held from November 14-16, 2009 in Reno, Nevada. WRTA will participate in ATA events in the United States and Africa, including ATA’s 35th Annual Congress to be held in The Gambia in May 2010.
About the Africa Travel Association (ATA).
The Africa Travel Association (ATA) was established as an international travel industry trade
association in 1975. ATA’s mission is to promote travel, tourism and transport to and within
Africa, and to strengthen intra-Africa partnerships. As the world’s premier travel industry trade association, ATA provides services to a broad range of members including: tourism, diaspora,
culture, and sports ministers, tourism boards, airlines, hoteliers, travel agents, tour operators,
travel trade media, public relations firms, consulting companies, non-profit organizations,
businesses, small and medium-sized enterprises, and other organizations engaged in tourism
promotion. For more information, visit www.africatravelassociaton.org or call +1.212.447.1357.
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