Back by popular demand, North America's top faith marketing expert Greg Stielstra will keynote for the second year at the World Religious Travel Expo 2010. The recipient of numerous praises and accolades among Expo delegates, Stielstra is the co-author of Faith-based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley, 2009) and the mind behind the strategy of "PyroMarketing" to help businesses reach and retain markets. Stielstra also served as the marketing director behind the highly acclaimed The Purpose Driven Life, a faith-based marketing phenomenon and the fastest selling hardcover book in American history.
"We are so excited about bringing Greg Stielstra back as our Expo Keynote speaker," said Kevin J. Wright, WRTA president. "Greg wowed all of our attendees and exhibitors last year with his remarkable insight and practical wisdom in how to effectively reach the faith-based consumer and traveler. It was clear from the onset, Greg was a crowd favorite."
Greg Stielstra worked in marketing for the world's leading Christian publishers for 17 years where he planned the promotions for dozens of bestselling books. An expert in word-of-mouth, faith-based and social network marketing as well as an innovative thinker, speaker and consultant, Stielstra is today author of two books: PyroMarketing: the Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life (HarperCollins, 2005) and Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley, 2009). His writings and work have been covered by The Economist, Advertising Age, Point Magazine, Business Week, Forbes, Wireless Age, Knowledge at Wharton, the Wharton Leadership Journal, and the book 9 Minds on Marketing. Stielstra currently teaches marketing at Vanderbilt University and operates PyroMarketing, a social media marketing agency in Franklin, TN.
"People have long known that word-of-mouth is the most powerful form of advertising," said Stielstra. "What they may not realize, however, is that faith communities spread word-of-mouth more effectively than any other group. What's more, people of faith represent the largest demographic segment in the world. When you combine the size and connectivity of the faith community with new social media technologies you can create incredibly powerful opportunities to promote religious travel that are also affordable. I look forward to sharing this good news with religious travel professionals and seeing them use it to further advance religious travel worldwide."
The World Religious Travel Expo has developed into the world's pre-eminent faith tourism marketplace gathering with more than 500 travel professionals and tourism organizations from 30-plus countries in attendance. This November's World Religious Travel Expo will be held in conjunction with the NTA Convention for the second year providing a combined gathering of 2,000-plus travel professionals and tourism organizations. Through this collaboration with NTA, the leading association for travel professionals, both associations can offer its members unprecedented opportunities for education, business expansion, networking, and new market opportunities.
For more information about attending or exhibiting at the World Religious Travel Expo, contact the World Religious Travel Association at 888-255-WRTA (9782) or +1-859-219-3529 or by e-mail at headquarters@WRTAreligioustravel.com. For more information about the WRTA Expo, visit www.WRTAexpo.com .